Get the skills, knowledge
and tools to market any business on social media with confidence!
Want to get leads from social media and increase followers WITHOUT paying for ads?
Want to KNOW how to get your content to reach more people on social media?
Feeling burnt out from all the hours you're putting into social media?
Want an approach, strategy and tactics you can depend on?
Want someone to tell you when changes happen with the social media algorithms?
This is where the Social Media Master Certification™ comes in.RESERVE YOUR SPOT
I have helped thousands of people just like you drive demand for their business with social media and build careers as a social media marketers.
My mission is to make it easy for you to learn how to do every aspect of social media marketing, like a professional.
You won’t find another social media marketing course that makes it this easy.
What is the Social Media Master Certification™?
This course is your fast track to learning how to grow a business with social media.
It is a 6-Week "go at your own pace" virtual course that teaches you how to reach the right people online and drive consistent demand, with minimal time investment.
Unlike other self-paced courses, you'll have access to me every week in a Live Q&A and via email. And because I provide this level of support to every student:
You'll get a complete blueprint from start-to-finish of how to do every aspect of social media marketing efficiently, along with a Certificate to prove your expertise.
The Social Media Master Certification™ Course is equivalent to:
- Completing a 1-year state accredited social media marketing program
- Reading the best-selling textbook, "Social Media Marketing: A Strategic Approach" 1st and 2nd edition.
- Receiving marketing consulting from an industry-leading social media strategist — Oh hey, that's me! (Click here to see my credentials, or keep scrolling)
All of this information can be learned in just 6 weeks.
I have CONDENSED everything from my state accredited 1-year program, textbooks, and decade of experience working with businesses, into this easy-to-follow course.
You'll learn everything from how to create a comprehensive social media strategy and develop your brand’s unique voice online, to create target audience personas and select social channels to reach them, as well as a deep dive on social media campaigns and how to use them to grow your customer base.
Plus, you’ll learn how to conduct a social media audit, measure your results, make data-driven decisions, and gain insights on best practices for different platforms, content creation, and even how to handle a public relations crisis like a PRO.
You won’t find another social media marketing course that makes it this easy.
The Social Media Master Certification™ Course includes:
- 24 in-depth Video Trainings (12+ hours)
- 13 Lessons
- 11 Workbooks
- 7 easy-to-use Templates (a $8,000 value!)
- Social Media Glossary
- Social Media Demographics Guide
- 3 Social Media Cheat Sheets
- Productivity Hacks
- 5 Social Media Policy Examples
- Reference Links
- SMM Certification Test
- A supportive Facebook community of peers to help you through it all and to cheer you on!
Every lesson is concise and actionable so you can start using the learnings right away!Register Now
Act Now to Get These Bonuses!
Instagram Business Training ($199 value)
Instagram is one of the most used platforms for businesses and it's only growing in popularity. Get tips to optimize your page, make use of all the latest features, and how to create compelling content.
Twitter Business Training ($199 value)
his training will take you through the strategy behind using Twitter for business, help you optimize a business page, and create consistently powerful content that sells.
LinkedIn Business Training ($249 value)
This platform that holds so much potential to drive business. This training shows you how to use all the new features, create compelling content, and a business page that sells.
Facebook Business Training ($199 value)
Learn how to use Facebook for business. Get insider information about using Facebook to drive demand, strategy for using the latest features, and how to create powerful content.
Pinterest Business Training ($249 value)
Pinterest is a platform that cannot be ignored if a business sells consumer products. Learn how to drive business with Pinterest, how to create a compelling page, and use pins to drive demand.
LinkedIn Profile Optimization ($99 value)
This in-depth training will take you through developing every part of your profile, SEO optimization, and how to use your profile to drive business and attract high-paying clients.
Here is what students are saying...
In case we haven't met yet...
Hi, I'm Melissa Barker.
My mission is to empower you to use social media professionally with total confidence, so you can stop second-guessing yourself.
Here is my social media "street cred":
- Author - Created the international best-selling textbook on social media marketing.
- Teacher - Taught 2,000+ students to use social media, like a professional.
- Speaker - Mainstage at ITEXPO, Digital Summit, InnoTech, I<3Marketing, and more.
- Marketer - 10+ years as a social media strategist & business consultant.
- Pioneer - Created first state accredited social media certificate, in 2010.
Why the Social Media Master Certification™?
1. The Social Media Master Certification™ shows you *exactly* what to do every step of the way. This course is designed to simplify and make it easy to follow all of the best practices for social media marketing. You'll learn how to manage your time using social media, set goals, conduct a social media audit, create personas for businesses, select the right social media platforms for a business's target market, efficiently create content, measure results, launch campaigns, and handle crisis communication. The lessons make each of these complex tasks simple, clear and actionable.
2. My process is tried and true. Not only does this process work for me, but it is the foundation of an internationally best-selling textbook. And I've condensed it down and helped aspiring social media marketers and freelancers start their new career - you can apply every lesson as you go through the course.
3. It is updated in real-time. You never have to wonder:“Is this still true?” or go searching for the latest best practice for social media, ever again. As best practices change - which they always do - the course material is updated. And as a student, you’ll be notified anytime best practices are updated.
4. Everything is results oriented. There is zero fluff in this course. Everything in the Social Media Master Certification™ serves a point and the content is concise. It contains templates I charge clients thousands of dollars for (and you can too!!), so you can hit the ground running. I believe your time is your most precious resource, which is why I would never waste it.
5. You get the entire course immediately. You'll have the ability to work at your own pace, whether that's squeezed in the hours after work or on your weekends.
6. It eliminates overwhelm. You’ll always know exactly what you should be working on and what comes next. This course gives you the ability to do social media marketing with total confidence.
7. You’ll have support along the way. Facebook groups have been one of the most helpful resources in my career. When you sign up for the Social Media Master Certification™, you’ll gain access to the student-only Facebook community, where you can brainstorm and share your wins with peers. There will also be weekly Live Q&A sessions so you can get extra help with anything. Group learning accelerates success, and this Facebook community helps you harness that power!
Frequently Asked Questions
1. Social media changes so fast, will what I learn be "old news" in 6 months?
Nothing to fear! Once you’re a student, you’ll be notified when best practices change. I am always updating the best practices documents you’ll find in this course, so you NEVER have to wonder if you are following the most recent best practices. As for the foundations and strategy you'll learn, this 8-step process has stood the test of time for nearly a decade.
2. Shouldn't I just hire someone to do it for me?
I want to encourage YOU to be the voice of your company. No one knows your business better than you. It's important that you understand what good social media strategy looks like and set the tone for how your business engages on social media, even if you hand it off to someone within your organization in the future—you can’t measure what you don’t understand.
The problem with paying agencies, hiring interns, or trusting an inexperienced social media specialist with your marketing is that your voice won't be present - the posts are often generic, lacking in originality, and they won't be empowered to respond to people the way you do. YOU are the authentic voice of your business—nobody knows it better than you.
3. How much money can I make doing freelance social media marketing?
A LOT! Freelance social media marketing is extremely lucrative. Here are the average rates for freelance social media:
- Social Media Audit (which I give you the template for!): $4,000-$6,000 per audit
- Facebook: $1,000-$2,500/month
- Twitter : $2,000-$4,000/month
- Additional channel: $1,000 per channel/month
4. Are there a lot of full-time job opportunities?
Absolutely! The job “Social Media Manager” ranked number 4 on the list of Top Jobs in 2021 by Forbes. The demand is increasing for skilled social media managers for businesses.
5. Will it work for me?
Social media marketing can be learned. It just requires knowing the RIGHT information and a little practice. I’ve helped people from every path imaginable learn how to do social media marketing professionally. This material is designed to take the guesswork out of how to do EVERY aspect of organic social media marketing.
6. Do I need a college degree in marketing?
Absolutely not! Social media marketing is SO different than traditional marketing. It’s about educating and inspiring audiences, building relationships, and two-way communication. And you’ll learn any marketing fundamentals you need IN THE COURSE.
In addition, this certification will provide you with added credentials for your resume and LinkedIn profile.
7. Life is super busy, should I wait for the right time?
This course is designed to SAVE you time. There is truly no *faster* way to learn how to effectively do every aspect of social media marketing. This course was built with YOUR time in mind. Every video is concise and packed with all the information you need, every workbook is designed for you to learn exactly what you need to know, so you can develop your skills as quickly or as slowly as your busy life allows.
8. I already have debt, shouldn't I wait until those are paid off?
No one ever has money just laying around, do they? The return on your investment is too great to miss out on! As a freelancer, you can make back your investment in this course (x 3!) with just ONE client who wants a social media audit. And if you're looking for a new full-time job, this certificate will add immediate credibility to your resume that could help you land your new job in less than three months.
Also, I can't guarantee the Social Media Master Certification™ will always be priced this low. I actually priced this course lower than recommendations from previous students - meaning, the price point it's at now won't be around forever.
9. What if I'm not creative enough?
Creativity is like a muscle, you have to exercise it for it to get stronger. In this course, you’ll learn the exact formula for creating engaging social media content. You can learn to be more creative, I promise.
Still have questions? Feel free to email [email protected]
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